Job Description
- Manage advertising performance in display ad networks e.g. Google Display Network, Facebook Exchange
- Analyze and optimize campaign performance towards a target Return on Investment (ROI) and other KPIs
- Develop strategic and tactical action plans based on consumer demand cycles and company targets
- Manage the creation of display ad banners and ad copy through coordination with in-house graphic designers and language specialists in more than 40 languages
- Manage task flow to deploy ads through tools available in-house as well as implementation on 3rd-party ad servers (3PAS)
- Constantly identify growth areas and conduct experiments (e.g. tests by device type, location, ad size, banner performance) through A/B or other multivariate testing methods to prove these potential growth areas
Desired Skills & Experience
- Bachelor’s degree
- At least 4 years of work experience in fields such as the following:
- Online advertising
- Analyst position in banking or finance
- Engineering
- Strong ability to think logically with excellent analytical and problem-solving skills is required
- Good Microsoft Excel skills
- Excellent verbal and written communication skills in English
- Detail-orientation, with the ability to quickly complete a large volume of high-quality work
- Having knowledge of Google AdWords or Demand Side Platform (DSP advertising) experience is a plus
- Knowledge in Remarketing is a plus
- Highly productive with ability to work under pressure in a fast paced team environment
Company Description
Agoda.com is one of the fastest-growing online hotel platforms worldwide, working with more than 200,000 hotels in 29 countries and providing its services in 37 different languages. The company was established in 2005 by two veterans of the online travel business. In 2007, it was acquired by the priceline.com Incorporated global group of Internet travel companies (Nasdaq: PCLN), and they've been growing ever since.Agoda.com employs more than 1,200 travel professionals of all nationalities in 29 locations around the world, with major operations in Singapore, Bangkok, Kuala Lumpur and Hong Kong. Dedicated market managers also maintain close relationships with hotel partners in Europe and the United States.
Agoda.com prides itself on a dynamic, multicultural workplace where creativity thrives and collaboration is key. We strive to provide a positive, enjoyable office culture where people work hard but smile often, and where communication is open, frequent and constructive.
Our people are chosen for their dedication to making things great, their ability to push boundaries, and their understanding that cutting-edge products come from cutting edge ideas. Our industry moves fast, and so must we - but we have a great time doing it.
For more information or press materials, contact PR@agoda.com.
Additional Information
- Posted:
- March 29, 2013
- Type:
- Full-time
- Experience:
- Mid-Senior level
- Functions:
- Marketing, Advertising, Public Relations
- Industries:
- Internet, Hospitality, Marketing and Advertising
- Job ID:
- 5252758
