Employer Edita Food Industries S.A.E.
Job Title Trade Marketing Manager
Country Egypt
Job Category Marketing
Job Type Full Time
Description -Agree with brand building/demand planning teams on annual volumes plans with monthly phasing -Conduct market activations of all brands and develop outlet visibility guidelines for sales persons. -Conduct in-depth shopper insight research for on-trade priority distribution channels. -Develop category plans focusing on target shoppers and identified opportunities -Develop POS/visibility material in alignment with merchandising team and agreement on Plano grams -Approve visibility annual plans by brand -Determine with brand teams consumer promotions on quarterly/annual basis to ensure alignment with trade strategy -Analyze market trends and develop plans with executive committee to insure company sales targets are met. -Lead a team to develop a full channel strategy for the market, leading to solid activations matching the right brand with the right channel with execution in the right outlets -Develop mechanism to synchronize activation plans with sales and marketing on a quarterly basis.
Qualifications -Bachelor’s degree in Business Administration major Marketing -Minimum 5 years of key account or trade marketing experience from sizable FMCG company -High creative and innovative abilities -Strong communication and coordination skill. -Experienced in promotion planning and project management in both modern trade and traditional trade. -Excellent command of written and spoken English.
Gender Any
Experience 6 - 9 Years.
Salary (L.E.) Negotiable
Job Contact Info. Interested candidate should send their updated resumes quoting the job title in the mail subject to:jobs@edita.com.eg
Company Name Edita Food Industries S.A.E.
Website www.edita.com.eg
No. of Employees More than 100
Sector Industry
Profile Edita Food Industries is a major producer of baked products. The company started to produce in mid 1997, as the first company to produce filled croissants in the MENA region, starting by Egypt as its opening gate. Currently, Edita is the bakery company in the Egyptian market; it is operating in many different countries and has a wide range of products. Hostess® was established in 1995 under license from Interstate Brands Corporation, USA, and was acquired by Edita Food Industries in June 2003. Since then, the company has been modernized and new lines were bought as well as the existing lines were upgraded. Edita Food Industries has 3 factories; two factories in 6th of October City and the third one in 10th of Ramadan City. The factories located in 6th of October City produce products that include: - Molto® Croissant, filled croissants which come in 4 different fillings (chocolate, strawberry jam, mille feuilles cream and chocolate with caramel). - Bake Rolls®, double baked bread chips in seven different flavors (salt, ketchup, olive, chili & lemon, pizza, cheese and nacho cheese). - Molto Cake Bar, which is our latest addition, it comes in 4 variants (cake filled with chocolate cream, cake filled with cream & strawberry flavor jelly, cocoa cake filled with chocolate cream and cocoa cake filled with cream). As for the factory located in 10th of Ramadan City it produces: - Hostess products which include Hohos®, Twinkies® with its cream and chocolate variants, Tiger Tail® and Rolls® with its chocolate and strawberry variants. All these products are being exported at the moment to the MENA region and we are looking forward to developing our regional existence. One of the reasons for our excellent records is our high quality control standard, which we are famous for and intend to even raise by recently acquiring the H.A.C.C.P certificate.
Job Title Trade Marketing Manager
Country Egypt
Job Category Marketing
Job Type Full Time
Description -Agree with brand building/demand planning teams on annual volumes plans with monthly phasing -Conduct market activations of all brands and develop outlet visibility guidelines for sales persons. -Conduct in-depth shopper insight research for on-trade priority distribution channels. -Develop category plans focusing on target shoppers and identified opportunities -Develop POS/visibility material in alignment with merchandising team and agreement on Plano grams -Approve visibility annual plans by brand -Determine with brand teams consumer promotions on quarterly/annual basis to ensure alignment with trade strategy -Analyze market trends and develop plans with executive committee to insure company sales targets are met. -Lead a team to develop a full channel strategy for the market, leading to solid activations matching the right brand with the right channel with execution in the right outlets -Develop mechanism to synchronize activation plans with sales and marketing on a quarterly basis.
Qualifications -Bachelor’s degree in Business Administration major Marketing -Minimum 5 years of key account or trade marketing experience from sizable FMCG company -High creative and innovative abilities -Strong communication and coordination skill. -Experienced in promotion planning and project management in both modern trade and traditional trade. -Excellent command of written and spoken English.
Gender Any
Experience 6 - 9 Years.
Salary (L.E.) Negotiable
Job Contact Info. Interested candidate should send their updated resumes quoting the job title in the mail subject to:jobs@edita.com.eg
Company Name Edita Food Industries S.A.E.
Website www.edita.com.eg
No. of Employees More than 100
Sector Industry
Profile Edita Food Industries is a major producer of baked products. The company started to produce in mid 1997, as the first company to produce filled croissants in the MENA region, starting by Egypt as its opening gate. Currently, Edita is the bakery company in the Egyptian market; it is operating in many different countries and has a wide range of products. Hostess® was established in 1995 under license from Interstate Brands Corporation, USA, and was acquired by Edita Food Industries in June 2003. Since then, the company has been modernized and new lines were bought as well as the existing lines were upgraded. Edita Food Industries has 3 factories; two factories in 6th of October City and the third one in 10th of Ramadan City. The factories located in 6th of October City produce products that include: - Molto® Croissant, filled croissants which come in 4 different fillings (chocolate, strawberry jam, mille feuilles cream and chocolate with caramel). - Bake Rolls®, double baked bread chips in seven different flavors (salt, ketchup, olive, chili & lemon, pizza, cheese and nacho cheese). - Molto Cake Bar, which is our latest addition, it comes in 4 variants (cake filled with chocolate cream, cake filled with cream & strawberry flavor jelly, cocoa cake filled with chocolate cream and cocoa cake filled with cream). As for the factory located in 10th of Ramadan City it produces: - Hostess products which include Hohos®, Twinkies® with its cream and chocolate variants, Tiger Tail® and Rolls® with its chocolate and strawberry variants. All these products are being exported at the moment to the MENA region and we are looking forward to developing our regional existence. One of the reasons for our excellent records is our high quality control standard, which we are famous for and intend to even raise by recently acquiring the H.A.C.C.P certificate.
