Employer Edita Food Industries S.A.E.
Job Title Marketing Manager
Country Egypt
Job Category Marketing
Job Type Full Time
Description -Develops brand (s) vision and strategy. Develop brand positioning, KPIs and strategic marketing plans to ensure profitable growth and growing consumer base. -Plans and oversees the Companys advertising and promotion activities, including media planning and acquisition. -Builds and maintains comprehensive media, suppliers and partners relationships. -Leads Brand Team to identify consumer group, understand their needs, perception, attitudes and translate into relevant products, brands and brand extensions. -Leads the Brand Team to fulfil the brand architecture and positioning for the portfolio of product. -Monitors sales figures of the company products against the Retail Audit readings. -Analyzes Brand factors such as pricing, distribution, and product performance and interprets statistical reports and market trends to provide future forecasts. -Provides the statistical reports and recommendations to Management and assists with the development of strategic plans. -Directs the Brand Team to evaluate consumers reactions towards advertising programs, merchandising policies, product packaging and formulation in order to promptly reforecast marketing and pricing strategies within competitive and volatile market conditions.
Qualifications •Bachelors in business administration or mass communication preferred. Masters in marketing is a plus. •7-10 years experience in Marketing field (preferably 5 years of which in FMCG). Minimum 2 years in a Multi National
Gender Any
Experience 6 - 9 Years.
Salary (L.E.) Negotiable
Job Contact Info. Interested candidates should send their updated resumes quoting the job title in the mail subject to: jobs@edita.com.eg
Company Name Edita Food Industries S.A.E.
Website www.edita.com.eg
No. of Employees More than 100
Sector Industry
Profile Edita Food Industries is a major producer of baked products. The company started to produce in mid 1997, as the first company to produce filled croissants in the MENA region, starting by Egypt as its opening gate. Currently, Edita is the bakery company in the Egyptian market; it is operating in many different countries and has a wide range of products. Hostess® was established in 1995 under license from Interstate Brands Corporation, USA, and was acquired by Edita Food Industries in June 2003. Since then, the company has been modernized and new lines were bought as well as the existing lines were upgraded. Edita Food Industries has 3 factories; two factories in 6th of October City and the third one in 10th of Ramadan City. The factories located in 6th of October City produce products that include: - Molto® Croissant, filled croissants which come in 4 different fillings (chocolate, strawberry jam, mille feuilles cream and chocolate with caramel). - Bake Rolls®, double baked bread chips in seven different flavors (salt, ketchup, olive, chili & lemon, pizza, cheese and nacho cheese). - Molto Cake Bar, which is our latest addition, it comes in 4 variants (cake filled with chocolate cream, cake filled with cream & strawberry flavor jelly, cocoa cake filled with chocolate cream and cocoa cake filled with cream). As for the factory located in 10th of Ramadan City it produces: - Hostess products which include Hohos®, Twinkies® with its cream and chocolate variants, Tiger Tail® and Rolls® with its chocolate and strawberry variants. All these products are being exported at the moment to the MENA region and we are looking forward to developing our regional existence. One of the reasons for our excellent records is our high quality control standard, which we are famous for and intend to even raise by recently acquiring the H.A.C.C.P certificate.
Job Title Marketing Manager
Country Egypt
Job Category Marketing
Job Type Full Time
Description -Develops brand (s) vision and strategy. Develop brand positioning, KPIs and strategic marketing plans to ensure profitable growth and growing consumer base. -Plans and oversees the Companys advertising and promotion activities, including media planning and acquisition. -Builds and maintains comprehensive media, suppliers and partners relationships. -Leads Brand Team to identify consumer group, understand their needs, perception, attitudes and translate into relevant products, brands and brand extensions. -Leads the Brand Team to fulfil the brand architecture and positioning for the portfolio of product. -Monitors sales figures of the company products against the Retail Audit readings. -Analyzes Brand factors such as pricing, distribution, and product performance and interprets statistical reports and market trends to provide future forecasts. -Provides the statistical reports and recommendations to Management and assists with the development of strategic plans. -Directs the Brand Team to evaluate consumers reactions towards advertising programs, merchandising policies, product packaging and formulation in order to promptly reforecast marketing and pricing strategies within competitive and volatile market conditions.
Qualifications •Bachelors in business administration or mass communication preferred. Masters in marketing is a plus. •7-10 years experience in Marketing field (preferably 5 years of which in FMCG). Minimum 2 years in a Multi National
Gender Any
Experience 6 - 9 Years.
Salary (L.E.) Negotiable
Job Contact Info. Interested candidates should send their updated resumes quoting the job title in the mail subject to: jobs@edita.com.eg
Company Name Edita Food Industries S.A.E.
Website www.edita.com.eg
No. of Employees More than 100
Sector Industry
Profile Edita Food Industries is a major producer of baked products. The company started to produce in mid 1997, as the first company to produce filled croissants in the MENA region, starting by Egypt as its opening gate. Currently, Edita is the bakery company in the Egyptian market; it is operating in many different countries and has a wide range of products. Hostess® was established in 1995 under license from Interstate Brands Corporation, USA, and was acquired by Edita Food Industries in June 2003. Since then, the company has been modernized and new lines were bought as well as the existing lines were upgraded. Edita Food Industries has 3 factories; two factories in 6th of October City and the third one in 10th of Ramadan City. The factories located in 6th of October City produce products that include: - Molto® Croissant, filled croissants which come in 4 different fillings (chocolate, strawberry jam, mille feuilles cream and chocolate with caramel). - Bake Rolls®, double baked bread chips in seven different flavors (salt, ketchup, olive, chili & lemon, pizza, cheese and nacho cheese). - Molto Cake Bar, which is our latest addition, it comes in 4 variants (cake filled with chocolate cream, cake filled with cream & strawberry flavor jelly, cocoa cake filled with chocolate cream and cocoa cake filled with cream). As for the factory located in 10th of Ramadan City it produces: - Hostess products which include Hohos®, Twinkies® with its cream and chocolate variants, Tiger Tail® and Rolls® with its chocolate and strawberry variants. All these products are being exported at the moment to the MENA region and we are looking forward to developing our regional existence. One of the reasons for our excellent records is our high quality control standard, which we are famous for and intend to even raise by recently acquiring the H.A.C.C.P certificate.
