Monday 9 September 2013

PPC Specialist Jobs in London For ASOS.com

PPC Specialist Jobs in London For ASOS.com UK vacancies Google Adwords Vacancy

Job description

The role: PPC Specialist

Who does it report to: Senior Biddable Media Manager

Direct Reports: N/A

Where is it based: Greater London House, Mornington Crescent, London

The hours: 9.00am – 5.30pm (Monday to Thursday) 9.00am – 5.00pm (Friday)

The Story so far…

ASOS burst on to the scene in 2000 and hasn’t looked back. We are the UK’s number one fashion and beauty destination, and as a recent survey showed, we are the second most visited fashion website on the planet. We ship to over 190 countries and also have specific sites targeting the USA, French and German, Italian and Australian markets. With much excitement we opened our office in Sydney in January 2012 and New York in September 2012, France and Germany following soon after. This is all part of our strategy, which we call ASOS Future.

Our ambition is to be the world’s no.1 online fashion brand for 20-somethings, having set ourselves a target to reach £1bn annual sales by 2015. Therefore it is really important to us that we continue to attract top talent across the globe to help us realise our goals.



The ASOS Way

We do things a certain way - The ASOS Way. It’s our DNA and runs through every single thing we do here - it defines who we are, what we do and how we do it. Some things change, these don’t.

We are Passionate; we are proud to be a part of ASOS, we always give our best and we celebrate our successes.

We are Customer Obsessed; we know our customers love fashion and we understand what they want, we know our stuff inside and out, we put our customers at the heart of everything we do.

We Restlessly Innovate; we don’t stand still, we give it a go and we’re brave.

We are Collaborative and Respectful; We work together to get the job done, we grow ideas from within, we make things happen and we do the right thing.

People are the future of our business and we have really big ideas. We know we need people who can turn these ideas into reality – it’s our people that make the difference.

A bit about the Team:


The Digital Marketing team has been formed to be a global Centre of Excellence – we manage all digital marketing for all territories, and are responsible for the profitable spend and evaluation of a multi-million pound budget. We are professional, expert and data-driven. The team has a high profile, driving over a third of the company’s revenues, and needs talent that can uphold this profile in a credible manner. Our key stakeholder groups include the Exec Board of Directors, Finance and Country Managers. The PPC Specialist will report into the Senior Biddable Media Manager and will work as part of this team to improve our PPC capabilities.



The Role:

Responsible for assisting with the creation, optimisation and reporting of PPC campaigns. Key responsibilities include:

- Working with PPC agencies to deliver against the PPC strategy

- Ensuring best practice and optimisation are implemented correctly to achieve strict ROI targets

- Assist with drive cycle, communications plan and promotional PPC activity for local marketing teams

- Working with local marketing teams to translate and localise PPC creative

- Managing the tagging, tracking & measurement of PPC campaigns

- Liaising with other internal departments regarding optimisation of PPC campaigns

- Delivering performance reporting and insight to the PPC team and local market teams.

Desired Skills and Experience


Knowledge and Experience
Good understanding of the Digital Marketing landscape, preferably already a PPC specialist
Preferably GAP qualified
Experience of working with Excel experience, with the ability to report on PPC activity on a daily / weekly / monthly basis to senior levels of the business
Highly numerate Graduate ideally with a numerical degree
A/B grade in Mathematics at GCSE & A-level (or equivalent

Skills:
Passionate and driven individual, who can demonstrate their enthusiasm for PPC and digital marketing overall
Proactive & analytical approach
Relationship skills to establish strong relationships with existing PPC agencies & internal stakeholders
Strong communicator, able to explain insight in detailed reporting
Confident, personable and a team player
Keen to learn & undertake intensive internal training programmes
Additional European Language preferred

About this company

ASOS.com is a global online fashion and beauty retailer and offers on the ASOS.com website over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty. ASOS has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia and also ships to over 190 other countries from its central distribution centre in the UK.

Aimed at fashion forward twenty-somethings globally, ASOS attracts 18.8 million unique visitors a month (Q4 2011 11.1 million) and as at 31 August 2012 had 9.2 million registered users (31 August 2011: 6.4 million) and 5.0 million active customers* (31 August 2011: 3.7 million) from 160 countries (defined as having shopped in the last 12 months).

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